It's sad.
Real sad.

It's sad when I get a call from someone who isn't making any money in their MLM program.

They're frustrated.
They want to quit.
They're spending more than they're making.
They're spending more than they're budget allows.
They're broke.

They still have a dream of quitting their job.

They are at the end of their rope--that's when I get the "call":

"Robert! HELP ME!!!"

As I've been building the Profit Network (my own Lead program) since July of this year I've noticed 3 MAJOR mistakes that my downline are making.

Here they are:

1) They aren't talking to ANYONE -0-!
2) They're talking to the wrong person
3) They're talking too much to the right person

It's simple, really, building a MLM business.

It takes time.
It takes discipline.
It takes a "social security" attitude.
It takes knowing and having a game plan.
It takes a SYSTEM.

You see, by now you've already learned my "SYSTEM" of building my MLM programs.

1) Free Newsletter
2) Sell MLM Training Information
3) Sell my Lead Program
4) Recommend my main program

Notice that my main program is the LAST thing I tell my prospects about.

Why?

Because more people are interested in making money and are willing to invest more of their time and money in learning "how to" do MLM than REALLY DOING IT!

When I say "REALLY DOING IT" I mean getting up in the morning and pitching your product or service like an encyclopedia salesman.

It takes that type of commitment.

Can you believe in the old days they actually had two hour product meetings in Amway? They actually sprayed shoe polish and did the detergent comparison right their in prospects homes!

Today that method would go over like a lead ball!

Your prospects and downline members are bombarded with more advertising than ever before.

Divorces are at an all time high.
Bankruptcies are at an all time high.
Both spouse work.

Time is a commodity that most people CANNOT afford to give you and your program.

So, when I tell you that you have to "pitch" my liquid vitamins in order to make a buck in my deal you yawn.

But, if I tell you I have a legitimate, slick system on the Internet that helps you build a downline while you're at work and I provide the leads and post-cards and proven scripts for you...and oh...you get to make money when people buy a book or tape and say NO to your MLM program you're interested! Right?!

See the difference?

Back to the 3 biggest mistakes.

1) You're not talking to anyone.

If you can't pick up the phone and at least talk to ONE person a day then don't expect to make big money in this industry.

Don't quit if you haven't even started yet.

I tell my downline members that you don't even know the "LINGO" or what MLM is all about until you get 100 No's over the phone.

Don't quit your MLM until you get 100 No's over the phone or in person.

Document it.

It works.

By the time you've got your 100th NO you'll be making more than you're spending and you'll be "HOOKED" on this industry.

So, don't quit until you get 100. Period. No substitutes!

2) You're talking to the wrong, unqualified prospect.

Hey, FREE is my middle name.

I "do" FREE because it works.
I "do" FREE because it helps me prequalify my prospects.

If my prospect won't accept a FREE MLM Newsletter or a FREE Affiliate site, then I scream NEXT!

They aren't either the right prospect or they aren't ready for me and my SYSTEM yet.

I ask them if they want me to scratch their name off my list and move on.

I used to sell printing over the customer counter.

If a customer came in and wanted $1,000 worth of printing but only had $100 it didn't matter how good I was or my printing was, he couldn't afford me.

You have to realize that NOT EVERYONE will be able to afford you and your program and your system.

I screen people by doing autoship on product and autoship on leads.

If they can't afford at least $50 to $200 a month then they aren't ready for the Robert Blackman way of doing MLM.

Period.

No exceptions.
No conversation needed.
No explanation.

The ticket costs a minimum of $65 to "do" my lead program and my main program.

That is the entry fee or "cheap seats".
That gets you in the ballpark.
That gets you the books and a seat in the classroom.

Now, it's the prospects duty to get up and get to class--and not forget their books.

Tests are daily.

I sell to prequalified people only.

Excuse me.

Prequalified people call me and buy from me.

My system assures that I'm not talking to the wrong person.

I don't have the time to "pitch" my MLM program to someone who has no intention of every joining.

It would be like walking outside of my home here in Santa Fe and asking the big Aspen in the back for a $100 check to join my deal.

He won't hear it and he won't join.

It's not going to happen.

Reality states that if you're talking to the right person you can say the wrong things and still get by.

I do all day long.

So should you.

3) You're talking too much to the right person.

Don't talk your good prospects out of the business.

I make it difficult to get in touch with me.

I know of some $100,000 a MONTH earners who have no phone number listed.

They do it all by e-mail.

They keep it short and sweet.

If you have the correct system you can pull this off.

It's a numbers game, but don't treat people like numbers.

Once you've found the right person get out of their way, if necessary.

Don't OVERSELL your deal.
Don't beg them to join.
Don't hound them to death.

Get them in.
Get them on the dotted line.
Point them to the promise land and go back recruiting.

Yes, you need to help those you recruit.

But, set limits.

Like...

"John, I'll help you doing 3-way calls until you get 4 frontline to you in our deal. By the time we've sponsored 4 people together you'll know how the system works. Then, John, you'll do the same for your 4, okay?"

If you want to be a babysitter, open a day care.

If you want to be a six-figure income earner open a MLM business and attract the masses--sell to them--and glean out the 1-3 leaders you have the good fortune in finding and cash your checks!

Yes, relationships will develop and those count.

But, this is "MLM 101" folks.

It's not hand holding time.

You will attract more Professionals and more Business people when you start treating your MLM business like a traditional business.

Why?

Because that's what the masses have been taught--traditional business.

Rarely, will MLM be taught at the dinner table.

The baby boomers were taught:

"Go to college, get a good education and go to work for a corporation. Save and retire at 65."

NEVER and I'll say it again, NEVER has my Father ever taught me about MLM.

He's a great guy.

He just "didn't know" about MLM.

So, he taught me what his Father taught him--HARD WORK.

Imagine working hard with the incredible vehicle we call MLM!!!

That's my secret, folks.

Discipline.
Hard work.
MLM.

Do it.

It works for me!

Thanks and let me know how I can further help you grow your MLM business.

Sincerely,
Robert Blackman
www.FreeMLMNewsletter.com
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