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Sorting Through The Good, The Bad, And The MLM Ugly

by Andre Best

You know, if there's a surefire killer of a beginning networker, it's the old deal where the new networker wastes so much time finding the right folks to sponsor.

As you are well aware, the key to building yourself that lucrative residual income is not only to get yourself those required retail customers but also to get yourself that downline group of folks. And it all starts with your sponsoring efforts. It's your biz after all.

So lets quickly cover what most, and I mean the vast majority, of new networkers do when they're first sponsored...

It really can be summed up in a few words...

They spend too much time talking with the wrong folks and not enough time talking with the right ones. Or not talking to the right ones at all.

Simply put, most networkers find someone to approach about their new business. It doesn't matter how that person is approached.

Be it through the 3-foot rule, postcards, phone calls, the phone book, advertisements, approaching someone on the street. Whatever.

The key here is that beginning networkers find someone in their sights and they fall into the trap of not letting that person go regardless of whether they are probably a complete waste of their prospecting time and money.

Why does this happen? Good question.

Well, it happens because that is an integral part of human nature. We don't want to let up on a possibility until we absolutely know that that possibility just isn't going to give us what we want. In THIS case a good person to sponsor.

Regardless, even for some of us, even though we know this person isn't the right person to sponsor, we still won't let go. There's something about going through an experience as sometimes hard as networking, and doing it in numbers makes it easier.

Let's look at it from a real-life perspective...

We find ourselves talking with someone on the phone. We just met this person since they're from our cold-market. This person sounds like a good person to send a big package of info to, but we just aren't quite sure. We don't know if we should thank them for their time and hang up the phone, or if we should indeed send them that big package, at our expense, and see what comes of it.

If you've been networking for a while, even as a beginner, you've probably been here. And if you haven't, read closely.

So what do we do?

We decide to send out that big package that in the end cost us around eight green ones.

We're thinking... "I don't know, she just sounded so good and she seemed to say some of the right stuff and oh well, what the heck...it's only eight dollars."

And what happens a week later as we're still trying to get a hold of that person after our fourth phone call to them and our three previous voicemails haven't been answered?

The answer?...Nothing.

That person flaked on us.

And what do we do?

We scratch our head and tell ourselves that we don't know what happened.

"That person was not a good prospect, but they looked sooo good, I just don't get it."

We continue to wonder and then just chalk another one up to experience. We're eight bucks lighter, a little disturbed about all that happened, and then we just ever so slightly beat ourselves up for not knowing that that person would flake on us like that. We should 'know better' we tell ourselves..

Next time we 'won't let them do that to us'.

And what happens next time?...

The same thing all over again.

Now let's get into the meat of this insight.

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Why is this happening?

Well, there are several reasons. And yes, unfortunately, you're one of them.

Now don't zone out on me yet. NO reprimands or brow-beating here. This is a family-friendly insight. :-)

YOU'RE the reason only so far as you are a beginner in this whole game and you haven't yet discovered this weird fact of human nature.

What fact? How should I put it so as not to insult folks who fit under this category. Hmmmm...

Oh well, I'm brutally honest at times so here goes...

People are flakes.

Not you, just those other folks. :-)

People will lie to no end to put a stop to something that they don't feel comfortable being an active participant in.

Be it a relationship.

A J.O.B .

A date with someone.

A sales pitch.

You name it.

People don't do that to be mean. They just do it to end their pain with the situation. It's not about YOU. It's about them and their uncomfortable-ness inside themselves.

Remember that.

But the aspect that IS about you is that fortunately you can learn some new behaviors with and this will foster a new growth in your business. And at the same time keep those hard-earned bucks of yours where they belong. In YOUR pocket. Or purse.

I'll explain.

You see, basically there are three types of so-called prospects that you'll come across in your sponsoring efforts. And during your prospecting.

~~~~

There are those folks who are asleep. What are they asleep to? Simply put...life.

They're dead inside. They're walking zombies. The blood is coursing and the skin is warm but nobody's home. These are people who wouldn't know a good opportunity no matter how nice it sounded.

Why? They're not interested.

In fact, they don't even know that they're not interested. They don't have any thoughts in their lives about doing a home business. They don't have any thoughts whatsoever about doing MLM. There's just nothing there. They're asleep.

They're dreaming of riches yet oblivious to what can really get them there. These are the folks who scream at you to
"get me off that damn list."

Or they say something along the lines of...

"I don't remember responding to that."

"I've heard of MLM. Isn't it one of those pyramid thingies? Doesn't everybody loose money but the one on the top?"

"Yeah sure, that sounds okay but I have to go because the news is on the television."

"Nah, I don't care if you're giving away money. I'm not interested."

"Sure, send me some info and I'll get back to you."

"Do I have to spend money? I don't want to spend too much."

"How much will it cost? I only have a few bucks to spare
this week."

"Why do I need more money? I have enough. The rent is overdue, but I'll get it somehow. The kids can skip eating for a couple of days right?"

THESE are the folks who are asleep in life.

Stay away from them. The minute you smell them or sense their presence or hear their snoring...move on. Quickly.

They'll waste your money, your time and your life. Apologize to them for waking them up and continue with your prospecting efforts.

~~~~

Okay, the next type of prospect you'll come across....

This type of prospect is just waking up. They're kind of between the space in life where they're not quite asleep and yet they're not quite awake to the world.

They're still rubbing sleep out of their eyes. They're yawning, and trying to orient themselves to what's happening around them. They may be somewhat confused but they're letting their minds wake up to the world around them.

Are they alert and fully with it and raring to go? NO.

Are they willing? Perhaps, but it's hard to tell.

You can't really tell who they really are when they're awake because they aren't there yet. They're still trying to figure out what they should be doing and where they should be going with their life that day.

Think about it. Isn't that the way you are when you first wake up? I'm talking about those first few seconds on that day when you jolt yourself awake and have to ask yourself what day it is and should you be heading off to work or sleeping in again.

We've all been there. It's a very confusing state to be in. Not quite asleep and not quite awake.

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