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Sorting Through The Good, The Bad, And The
MLM Ugly
by Andre Best
You
know, if there's a surefire killer of a beginning networker, it's
the old deal where the new networker wastes so much time finding
the right folks to sponsor.
As
you are well aware, the key to building yourself that lucrative
residual income is not only to get yourself those required retail
customers but also to get yourself that downline group of folks.
And it all starts with your sponsoring efforts. It's your biz after
all.
So
lets quickly cover what most, and I mean the vast majority, of new
networkers do when they're first sponsored...
It
really can be summed up in a few words...
They
spend too much time talking with the wrong folks and not enough
time talking with the right ones. Or not talking to the right ones
at all.
Simply
put, most networkers find someone to approach about their new business.
It doesn't matter how that person is approached.
Be
it through the 3-foot rule, postcards, phone calls, the phone book,
advertisements, approaching someone on the street. Whatever.
The
key here is that beginning networkers find someone in their sights
and they fall into the trap of not letting that person go regardless
of whether they are probably a complete waste of their prospecting
time and money.
Why
does this happen? Good question.
Well,
it happens because that is an integral part of human nature. We
don't want to let up on a possibility until we absolutely know that
that possibility just isn't going to give us what we want. In THIS
case a good person to sponsor.
Regardless,
even for some of us, even though we know this person isn't the right
person to sponsor, we still won't let go. There's something about
going through an experience as sometimes hard as networking, and
doing it in numbers makes it easier.
Let's
look at it from a real-life perspective...
We
find ourselves talking with someone on the phone. We just met this
person since they're from our cold-market. This person sounds like
a good person to send a big package of info to, but we just aren't
quite sure. We don't know if we should thank them for their time
and hang up the phone, or if we should indeed send them that big
package, at our expense, and see what comes of it.
If
you've been networking for a while, even as a beginner, you've probably
been here. And if you haven't, read closely.
So
what do we do?
We
decide to send out that big package that in the end cost us around
eight green ones.
We're
thinking... "I don't know, she just sounded so good and she
seemed to say some of the right stuff and oh well, what the heck...it's
only eight dollars."
And
what happens a week later as we're still trying to get a hold of
that person after our fourth phone call to them and our three previous
voicemails haven't been answered?
The
answer?...Nothing.
That
person flaked on us.
And
what do we do?
We
scratch our head and tell ourselves that we don't know what happened.
"That
person was not a good prospect, but they looked sooo good, I just
don't get it."
We
continue to wonder and then just chalk another one up to experience.
We're eight bucks lighter, a little disturbed about all that happened,
and then we just ever so slightly beat ourselves up for not knowing
that that person would flake on us like that. We should 'know better'
we tell ourselves..
Next
time we 'won't let them do that to us'.
And
what happens next time?...
The
same thing all over again.
Now
let's get into the meat of this insight.
~~~~
Why
is this happening?
Well,
there are several reasons. And yes, unfortunately, you're one of
them.
Now
don't zone out on me yet. NO reprimands or brow-beating here. This
is a family-friendly insight. :-)
YOU'RE
the reason only so far as you are a beginner in this whole game
and you haven't yet discovered this weird fact of human nature.
What
fact? How should I put it so as not to insult folks who fit under
this category. Hmmmm...
Oh
well, I'm brutally honest at times so here goes...
People
are flakes.
Not
you, just those other folks. :-)
People
will lie to no end to put a stop to something that they don't feel
comfortable being an active participant in.
Be
it a relationship.
A J.O.B
.
A date
with someone.
A sales
pitch.
You
name it.
People
don't do that to be mean. They just do it to end their pain with
the situation. It's not about YOU. It's about them and their uncomfortable-ness
inside themselves.
Remember
that.
But
the aspect that IS about you is that fortunately you can learn some
new behaviors with and this will foster a new growth in your business.
And at the same time keep those hard-earned bucks of yours where
they belong. In YOUR pocket. Or purse.
I'll
explain.
You
see, basically there are three types of so-called prospects that
you'll come across in your sponsoring efforts. And during your prospecting.
~~~~
There
are those folks who are asleep. What are they asleep to? Simply
put...life.
They're
dead inside. They're walking zombies. The blood is coursing and
the skin is warm but nobody's home. These are people who wouldn't
know a good opportunity no matter how nice it sounded.
Why?
They're not interested.
In
fact, they don't even know that they're not interested. They don't
have any thoughts in their lives about doing a home business. They
don't have any thoughts whatsoever about doing MLM. There's just
nothing there. They're asleep.
They're
dreaming of riches yet oblivious to what can really get them there.
These are the folks who scream at you to
"get me off that damn list."
Or
they say something along the lines of...
"I
don't remember responding to that."
"I've
heard of MLM. Isn't it one of those pyramid thingies? Doesn't everybody
loose money but the one on the top?"
"Yeah
sure, that sounds okay but I have to go because the news is on the
television."
"Nah,
I don't care if you're giving away money. I'm not interested."
"Sure,
send me some info and I'll get back to you."
"Do
I have to spend money? I don't want to spend too much."
"How
much will it cost? I only have a few bucks to spare
this week."
"Why
do I need more money? I have enough. The rent is overdue, but I'll
get it somehow. The kids can skip eating for a couple of days right?"
THESE
are the folks who are asleep in life.
Stay
away from them. The minute you smell them or sense their presence
or hear their snoring...move on. Quickly.
They'll
waste your money, your time and your life. Apologize to them for
waking them up and continue with your prospecting efforts.
~~~~
Okay,
the next type of prospect you'll come across....
This
type of prospect is just waking up. They're kind of between the
space in life where they're not quite asleep and yet they're not
quite awake to the world.
They're
still rubbing sleep out of their eyes. They're yawning, and trying
to orient themselves to what's happening around them. They may be
somewhat confused but they're letting their minds wake up to the
world around them.
Are
they alert and fully with it and raring to go? NO.
Are
they willing? Perhaps, but it's hard to tell.
You
can't really tell who they really are when they're awake because
they aren't there yet. They're still trying to figure out what they
should be doing and where they should be going with their life that
day.
Think
about it. Isn't that the way you are when you first wake up? I'm
talking about those first few seconds on that day when you jolt
yourself awake and have to ask yourself what day it is and should
you be heading off to work or sleeping in again.
We've
all been there. It's a very confusing state to be in. Not quite
asleep and not quite awake.
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