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MLM Ethics: Industry Standards That You Should
Know!
by Robert Blackman
It's
incredible that this subject should even justify an article. But,
in all reality the MLM industry has had its hard knocks. There have
been a lot of bad people get into a good industry and messed things
up for us good guys.
Here's a quick list of what you should and shouldn't do:
1).
Never contact anyone besides your personally sponsored people about
another MLM program or business opportunity. You spent your hard
earned money and time recruiting your front line people. Yes, you
have the right to contact them about anything you think they might
be interested in and that you both can make money at. But, just
like you, your front line people spent their time and money on their
recruits and so on down to your last level. The last thing your
front line people want to hear about is that you're trying to recruit
their front line! You wouldn't want your upline contacting your
front line about another opportunity, would YOU?
My
approach is simple. I believe that I have the right to make money
in as many MLM programs as I want to. But, I have found that the
best way to go about doing this is to START OVER. In other words,
leave your group in company A alone. Go out and sponsor NEW people
into program B, don't mess with your front line in program A because
you might confuse them--especially if they aren't making money in
your first program.
If
you're dead set on joining another program, your best bet is to
join a program that compliment your main program. Like a lead program,
discount long distance or a fax-on-demand or voice mail service
company. That way you can be making TWO checks from one downline--and
you're doing it ethically!
2).
Don't over promise or tell half-truths. You know what I mean. A
prospect asks a direct question--usually about how to make money--and
you give a indirect answer. Those days are gone folks. The general
public is not going to go for half the truth or half the facts.
Today s opportunity seeker is more informed and knows from their
fathers mistakes. If it seems too good to be true, it usually is!
All
too often a networker will exaggerate income earnings. If you're
doing that you need to stop. All you're doing is setting yourself
up for failure. When your prospect joins they trusted what you said.
If your opportunity turns out to be different than what you said
they ll consider you a liar--no matter how much you try to justify
what you really were trying to tell them--they THINK you've done
them a disservice.
Instead
of over-promising try the good old fashioned truth. Tell your prospect
what your goals are and what you re doing to achieve them--give
them a never say die attitude and they'll follow you to hell and
back. But, if you mislead your group they will quit on you and FAST.
3).
Use your common sense. The MLM industry is exactly like traditional
business. The only difference in MLM and your job or your own company
is in time compounding and residual income. Treat it like your child.
Watch over it and make sure it is safe and sound. I also add money
to it every month so its growth continues upward at a exponentially.
The
bottom line is it's okay to be a super salesman--just be sure to
tell the truth. What you'll find is that if you arm the right people
with the right information your group will stay with you long enough
for them to make money. And if your group is making money you're
making LOTS of money!
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Robert
Blackman is President of Diversified Enterprises Inc. A printing
and Direct marketing company. He is also President of The Profit
Network, a Voice Mail & Fax-On-Demand MLM company. Not only
is Robert successfully making money in 7 different network marketing
ventures, he also provides a discount printing, writing, designing
and ad placement service to all his readers.
Want to know how to make money in any MLM? Now you can. Roberts
first book entitled, How To Sit Back And Get Rich In Any MLM
has 20 chapters and 158 pages of information on how to start and
run your own profitable home-based MLM business. Roberts second
book and two cassettes entitled, How To 100% Absolutely Guarantee
That You Make Money In Network Marketing is NOW available.
Cost of each book is only $29.95 post-paid with check by fax or
Visa, Mastercard, Discover and AMEX from: Robert Blackman at (918)
335-3726 or by email: Robert1MLM@aol.com
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